Nokia Return

Technology is an ever evolving and rapidly growing domain. Today we are living in the digital age. Humankind created technology to make our lives easier, and that pursuit of convenience hasn’t slowed down a bit. What we perceive as science fiction today may be very much a reality in the years to come.

Today, technology is so deeply embedded in our lives that we take a lot of it for granted. Just ask old people today about how they used to communicate during their youth, the process is bound to come off as painstaking compared to today. It wasn’t possible for students to get Assignment Help simply through their phones in the old days, after all.

It’s easy to dismiss technology as being a boon to our society. But really where would we be without it today? People often blame technology for replacing jobs that used to be occupied by humans. But they often miss the numerous careers and jobs that new technologies create. When all’s said and done, a computer is a dumb machine. It requires human interjection to perform a task. Computers have always been dependent on humans. If it weren’t for technology, the most in-demand field today, computer science, wouldn’t exist. To solely blame technology for creating a dearth of jobs would be wrong. Ever since ancient times, humans have been forced to expand their skillsets to survive in this competitive world.

The trend of changing technology, much like previous years, is expected to continue in the future as well. Leaders in this space are expected to embrace all these shifts to stay relevant. Companies that do not heed to upcoming trends or dismiss it are bound to sink. A great example of the dire consequences that arise as a result of negligence towards change is of Nokia.

Nokia – A Must Have Technology

Nokia was a mobile phone manufacturing behemoth that dominated the mobile market for over a decade. If someone would have predicted around a decade or so ago that Nokia would be forced into oblivion, people may have only laughed or labelled that person as crazy. But Nokia did sink, not due to any malpractices, but simply because they failed to adapt.

With the launch of the original iPhone in 2007, the race for smartphones took on an entirely new direction. Google, with its Android operating system, further added weight to the new ideology of what a smartphone should be like. Many manufacturers, mainly Samsung, have seen their success on the back of Android. At this point, Nokia had two viable routes to take, either get on board with Android or develop a new operating system solely focusing on touch-based devices. But Nokia instead opted for neither of these.

They remained stuck with their ageing Symbian OS and variations of it. We all are familiar with what happened after that. A deal with Microsoft and a failed Windows phone revolution later, it seemed like Nokia, as we knew it, was immediately dead.

During the announcement of Nokia being acquired by Microsoft, former Nokia’s CEO Stephen Elop said with teary eyes “We didn’t do anything wrong, but somehow, we lost.”

Change is Inevitable

Nokia has always been a respectable company, never indulging in malpractices or illegal conducts, but they failed nonetheless because they failed to embrace change and evolve with the changing demands of the world. Call it arrogance or ignorance; it cost Nokia big time. Once a market leader and an indomitable force, Nokia succumbed and effectively vanished from the mobile phone business.

However, after a brief hiatus, Nokia returned under the ownership of HMD Global. HMD Global is a Finnish company located in the same building as Nokia’s headquarters in Espoo, Finland.

Former Nokia employees founded HMD Global, so there’s a semblance of Nokia’s former glory in the new leadership. HMD Global’s plans are different from the old Microsoft and Nokia. For the past few years, Nokia’s phones have been launching with Android OS.

HMD Global’s strategy focuses on releasing affordable phones, targeting emerging markets. While they haven’t yet managed to capture the former high-flying status of Nokia yet, their phones have been performing pretty well overall. The Finnish company’s focus on providing quick Android updates, a sore spot in many major manufacturers’ tactics, is an effective strategy.

Android has always been plagued with software updates and fragmentation, lagging behind Apple. The added delay that can be caused by manufacturers and carriers due to the implementation of their skin just adds insult to injury. For many enthusiasts, regular updates are an important aspect of owning an Android phone, and Nokia has been receiving praise for it. The new Nokia phones are good phones overall, but they haven’t been able to stand out. However, it looks like 2019 is going to be the year when we see Nokia come back stronger than ever.

The old Nokia, apart from being a behemoth, has never been afraid of taking risks. We’ve seen all types of funky designs and new concepts in Nokia phones. Now, we’ve seen Nokia come out with a phone that has six rear cameras! Nokia has partnered with Light to launch a phone named Nokia 9 Pureview, taking after the name of Nokia’s previous 808 Pureview, a phone with a 41-megapixel camera.

Just like its predecessor, Nokia 9 aims to revolutionise camera technology in a smartphone. The phone houses two 12mp RGB cameras, three 12mp monochrome cameras and a time-of-flight depth sensor. While all of this may sound like a marketing gimmick, Nokia is pretty confident about it. Early reviewers have praised the photo quality of Nokia 9.

It remains to be seen how the Nokia 9 Pureview stacks up against the competition though. This is 2019, and smartphone camera technology is one the hottest contested space right now. However, seeing Nokia’s re-emergence and its record, all of us can have faith that Nokia is only poised to grow from here on.

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